Insta Campaign

Instagram Campaign: Ocean Polution

Instructor: Scott Laserow

For this project, I was tasked with creating three images that would theoretically be used for an Instagram Campaign to bring awareness to a cause of my choice. I knew that I wanted to do something along the lines of climate change so I began researching in to find a more specific topic. I landed on ocean pollution and divided it into the three topics of ocean warming, ocean acidity, and plastic pollution.

Beginning Process

This started out by researching topics related to climate change. My criteria were facts that had an intriguing statistic and could be visualized in a witty manner. This left me with a variety of different concepts but after weeding out some ideas that felt overdone or cliche I ended up with these three commentaries on ocean pollution.

Ocean Acidity Sketch I
fish one-02.jpg
instagram campaign I.jpg

This started out by researching topics related to climate change. My criteria were facts that had an intriguing statistic and could be visualized in a witty manner. This left me with a variety of different concepts but after weeding out some ideas that felt overdone or cliche I ended up with these three commentaries on ocean pollution.

instagram campaign I.jpg
Ocean Acidity:

The first post of the set is what inspired me to choose ocean pollution as a topic because I really liked the imagery of a fish having to be in a hazmat suit. After finalizing an illustration style with this concept I was able to move on and execute the rest of them.

Ocean Warming
Ocean Warming:

The second idea came from research about the average temperature of the ocean exponentially rising. The goal was to figure out how to show the viewer that the water was heating so I chose to make the fish look like they were boiling in the water and took as far as making the fish servable pieces of seared salmon with fins. 

Plastic Pollution:

After learning a little bit about plastic pollution in the ocean and finding some alarming statistics, like the amount of plastic we’ve produced since the 1950s being equivalent to two-thirds of the human population, I started brainstorming ways that I could visualize this concept. From here I came up with the idea of replacing eels coming out of a rock with plastic straws.